UnitedHealth Group

UnitedHealth Group’s campaign sparked an emotional connection with employees by inviting them to join a mission to drive healthcare reform. The simple but powerful question, “You in?” served as a rallying cry, encouraging employees to actively participate in making care more affordable, accessible and effective for everyone. With bold signage, engaging emails, and branded merchandise, the campaign fostered a sense of purpose and unity. A heartfelt video reminded employees of the impact their support would have, creating a shared commitment to transforming healthcare for millions of Americans.