About me

With 27 years of experience leading high-impact branding, digital, and marketing campaigns, I thrive on crafting compelling narratives that drive engagement and inspire action.

Throughout my career, I’ve led multidisciplinary teams to develop branding and campaigns that simplify complex topics and connect with diverse audiences. Whether launching new initiatives, refining brand strategy, or delivering innovative content across digital and traditional platforms, I’m passionate about blending storytelling with design to create meaningful user experiences.

Creative Director at catchfire (2005–Present)
Lead and inspire multidisciplinary creative teams to develop high-impact branding, digital, and marketing campaigns for clients such as 3M, UnitedHealthcare, Cargill and Thomson Reuters.

Art Director at MarketingBridge (2002–2005)
UI/UX design for a Through Channel Marketing Automation platform and clients like Microsoft, Lawry’s and the Carlson School of Management.

Art Director at marchFIRST (1998–2001)
UI/UX design for Best Buy, Procter & Gamble, Harley-Davidson, General Mills, Hallmark and more.