About me

As a Creative Director with over 25 years of experience, I believe design is about more than making things look pretty—it’s about creating real, human connections. I’ve spent my career understanding audiences, diving into the emotional core of every project and helping my teams do the same. From getting hands-on with the details to leading creative strategy, I’m involved in every step of the process. My unique approach combines empathy with design, making sure that every brand experience doesn’t just speak to people but moves them. Whether I’m working with Fortune 500 companies or startups, my goal is to craft designs that feel as good as they look—designed to connect, engage and last.

Creative Director at catchfire (2005–Present)
Lead and inspire multidisciplinary creative teams to develop high-impact branding, digital, and marketing campaigns for clients such as 3M, UnitedHealthcare, Cargill and Thomson Reuters.

Art Director at MarketingBridge (2002–2005)
UI/UX design for a Through Channel Marketing Automation platform and clients like Microsoft, Lawry’s and the Carlson School of Management.

Art Director at marchFIRST (1998–2001)
UI/UX design for Best Buy, Procter & Gamble, Harley-Davidson, General Mills, Hallmark and more.