UnitedHealthcare

UnitedHealthcare’s "Reboot Camp" campaign helped employees find the strength to serve members by encouraging them to prioritize their own well-being. The playful, uplifting program included branded Workout Kits with essentials to promote movement and motivation, while a spirited tone and inclusive messaging made the initiative feel accessible to everyone. By showcasing real employees in a relaxed way, the campaign emphasized the importance of taking time to recharge, refocus, and refresh, ultimately empowering employees to feel supported and energized in their roles.