UnitedHealthcare

UnitedHealthcare's "Real Talk" campaign tackled the stigma around mental health and substance use by encouraging members to open up and have honest conversations with mental health professionals. The campaign used bold colors and striking visuals, like everyday objects "masking" feelings, to symbolize how people often hide their struggles. The logo, featuring an asterisk, subtly reinforced the idea that what someone says may not always reflect their true emotions. This approach made the topic feel approachable and real, sparking self-reflection and action for those who may be hiding their mental health challenges.