UnitedHealthcare

UnitedHealthcare asked us to boost attendance at Group Open Enrollment meetings and help retirees connect with their benefits. The campaign messaging and custom illustrations mixed a little nostalgia with a lot of optimism. The theme “Your best miles are ahead,” paired with a groovy retro bus, spoke to retirees like an old friend reminding them that the road ahead is theirs for the taking. We kept things clear and friendly, using plain language to break down the details. Playful tabletents helped prove that these really can be the best years yet.