UnitedHealthcare asked us to design an experiential display that would introduce the Navigate4Me program to employees, emphasizing their vital role in shaping a positive member experience. We created an immersive, interactive exhibit that connected employees with the program in a personal, impactful way. Through bold visuals, emotional storytelling, and hands-on activities, we turned awareness into genuine appreciation and sparked meaningful engagement. Employees heard firsthand accounts from Navigators, personalized heartfelt messages to members, and received tangible reminders of their support. A kinetic type video with moving music evoked pride and empathy, helping employees feel connected to the members they serve.
Agency: catchfire
D: Jessica Schmelzer
V: Danial Willams/Joshua Carlon
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