UnitedHealthcare makes complex healthcare concepts easier to understand by creating a custom library of illustrations and simplified icons. The approachable, engaging visuals blended clarity and warmth, help break down complicated topics in a way that felt consistent and accessible for a broad, diverse audience.
Agency: catchfire
CD: Jessica Schmelzer
AD: Cheryl Tronson
D: Ali Feneis/Collin Clyne
MG: Josh Carlon/Peter Dronen
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