Jessica Designs
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UnitedHealthcare

UnitedHealthcare makes complex healthcare concepts easier to understand by creating a custom library of illustrations and simplified icons. The approachable, engaging visuals blended clarity and warmth, help break down complicated topics in a way that felt consistent and accessible for a broad, diverse audience.

Agency: catchfire

CD: Jessica Schmelzer
AD: Cheryl Tronson

D: Ali Feneis/Collin Clyne

MG: Josh Carlon/Peter Dronen

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© 2025 Jessica Schmelzer DeSIGN. All Rights Reserved.

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