UnitedHealthcare

UnitedHealthcare set out to make complex healthcare concepts easier to understand and more approachable for a broad, diverse audience.

We created a comprehensive library of custom illustrations, illustrated icons, and simplified iconography—all designed to feel distinctly UnitedHealthcare. The system blends clarity, warmth, and consistency, helping turn complicated topics into accessible, engaging experiences.

CD: Jason Mihalakis/Jessica Schmelzer
AD: Cheryl Tronson

D: Ali Feneis/Collin Clyne

MG: Josh Carlon/Peter Dronen