UnitedHealthcare

UnitedHealthcare’s campaign successfully encouraged employees to collaborate and share their ideas for improving the member experience. The "CoLAB" initiative, supported by emails, signage, merchandise, and a dedicated website, fostered a sense of purpose and connection among employees. It invited them to ask questions, share ideas, and gain a deeper understanding of the member experience. Eye-catching materials and playful, on-brand merchandise sparked participation and conversation, ultimately driving teamwork and a shared commitment to better healthcare.