UnitedHealthcare asked us to develop an employee engagement campaign that highlights the power of collaboration in improving the healthcare system.
We created a cohesive campaign spanning collateral, signage, merchandise, video, and a dedicated website. The campaign fostered a sense of purpose and connection, reminding employees that better healthcare starts with working better together.
CD: Jason Mihalakis/Jessica Schmelzer
AD: Daniel Williams
V: Josh Carlon
D: Ali Feneis
CoLAB invited employees to come together—ask questions, share ideas, and gain a deeper understanding of the full member experience.
Eye-catching emails and signage encouraged participation across offices.
Playful, on-brand merchandise served as both incentive and conversation starter.
A moving video called employees to connect and CoLAB.
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