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UnitedHealthcare

The ask

The solution

The solution

UnitedHealthcare asked us to develop an employee engagement campaign that highlights the power of collaboration in improving the healthcare system.

The solution

The solution

The solution

We created a cohesive campaign spanning collateral, signage, merchandise, video, and a dedicated website. The campaign fostered a sense of purpose and connection, reminding employees that better healthcare starts with working better together.

The team

The solution

The team

CD: Jason Mihalakis/Jessica Schmelzer

AD: Daniel Williams

V: Josh Carlon

D: Ali Feneis

The CoLab Experience

CoLAB invited employees to come together—ask questions, share ideas, and gain a deeper understanding of the full member experience.

Eye-catching emails and signage encouraged participation across offices.

Playful, on-brand merchandise served as both incentive and conversation starter.

A moving video called employees to connect and CoLAB.

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