UnitedHealthcare aimed to create an interactive and engaging experience at the Walk to End Alzheimer's, fostering connections with participants and bringing the brand to life in a meaningful way.
We designed a vibrant, community-focused booth that encouraged walkers to engage with the UnitedHealthcare brand through interactive elements and photo opportunities.
CD: Jason Mihalakis/Jessica Schmelzer
D: Ali Feneis
A branded step-and-repeat backdrop that encouraged walkers to share their experiences on social media.
Visually appealing displays that invited participation.
Walkers shared photos on socials, amplifying brand visibility
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