UCare

UCare’s "De-Complicator" campaign made Medicare easier for retirees to understand by turning complex details into simple, actionable insights. Through direct mail, sales collateral, digital and print ads, and an engaging video series, the campaign established UCare as the trusted health plan with standout benefits and personal support. Bright, bold ads captured attention, while educational materials empowered agents and the video series provided clarity, making Medicare feel more approachable and boosting engagement.