The Kelli Swart Agency wanted to stand out within the State Farm network by creating a distinctive brand identity—one that reflected its commitment to exceptional service, personal relationships, and ongoing support.
I developed a cohesive and thoughtful brand system that included visual identity, promotional materials, digital templates, and branded merchandise—all designed to make a lasting impression. Together, these elements helped define the Kelli Swart Agency as more than just a State Farm office—they positioned it as a trusted partner that puts people first.
D: Jessica Schmelzer
Promotional merchandise communicated the agency’s unique value and helped extend its presence in a meaningful way.
A refined color palette softened State Farm’s signature red and white to convey approachability, warmth, and reliability.
A custom logo captured the agency’s mission of continuous support and care, helping build trust at every touchpoint.
Digital templates ensured consistent, on-brand communication from the entire sales team.
Custom thank-you cards added a heartfelt, personal element to client outreach.
Branded email signatures turned everyday communication into a brand-building opportunity
A series of witty restroom ads in local restaurants sparked conversations and generated new leads—proving that great marketing meets people where they are.
Interior design elements in the agency’s office were tailored to reflect the brand’s personality, creating a welcoming and professional environment for clients.
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