SelectAccount's refreshed brand and messaging successfully demonstrated the emotional benefit of having a trusted, hassle-free health savings account. With a refreshed website, new marketing collateral, and a clear tagline—“It’s the benefit of knowing”—the campaign highlighted simplicity, clarity and reliability. Warm colors, authentic photography and a user-friendly website made the complex topic of health savings feel approachable and personal, creating a strong connection with both members and employers. This made SelectAccount a brand that people could trust to navigate their health savings with confidence.
You’re in for a pleasant surprise.
Your health savings account is always growing, so when you need it, it’s there.
You’re in for a pleasant surprise.
Simplified HSA materials help you spend less time explaining and more time growing.
Now serving HSAs, Chicago Style.
Chicagoans know what a good deal is. They don’t fall for hidden overdraft fees or minimum balances and they prefer their Health Savings Accounts in plain language.
Don’t lose a drop.
Many banks hide fees that waste your HSA one drop at a time.
SelectAccount has no hidden fees or minimum balances, just a tall glass of your savings, ready when you need them.
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