ProtectWell

The ProtectWell campaign successfully simplified the complicated world of COVID-19 workplace safety by creating clear, approachable materials that empowered businesses to reopen confidently. With a user-friendly website, intuitive navigation, and easy-to-understand app visuals, we made the screening protocol feel simple and accessible. Clever headlines and lifestyle photography communicated reassurance, while custom iconography tied everything together with a unified visual language. The campaign made ProtectWell stand out in a crowded market, offering businesses a straightforward solution to keep employees safe and workplaces open.