Optum Rx

Optum Rx needed compelling materials to boost sales and member engagement for their Health Benefit Products. We created a comprehensive suite of collateral, direct mail, email and a refreshed website to clearly communicate value and drive action. Tailored print and digital materials gave insurance partners easy tools to enhance their wellness offerings. A clever die-cut folder reinforced the idea of “filling the gap” in member benefits, while the clean, minimalist design emphasized simplicity. Streamlined online experiences reduced friction, and personalized emails and mailers motivated members to explore their benefits with clear calls to action.