North Start Bicycle Festival

The North Star Bicycle Festival needed a vibrant identity to promote its ten-day cycling events across central Minnesota. We delivered a bold brand system, including identity design, print and digital collateral, signage, merchandise, and a responsive website, to energize the community. The design featured an energetic illustration of racers and fans, a dynamic color palette, and simple, fun illustrations for race badges. A fast-paced promo video captured the event's energy, while custom merchandise and signage extended the brand experience across the entire festival.