MetroPlusHealth

MetroPlusHealth’s campaign hit home for New Yorkers by reflecting the vibrant sights and diversity of the city, promoting a plan made by New Yorkers for New Yorkers. We crafted a multichannel approach with step-by-step videos, attention-grabbing digital ads, and posters in high-traffic areas, all designed to guide members through the renewal process. The visuals and messaging were tailored to resonate with the city’s energy and diversity, reinforcing the idea that MetroPlusHealth understands and supports the unique needs of its community. This approach made the renewal process feel not only simple and accessible but also deeply connected to the heart of New York.