MetroPlusHealth wanted to boost plan renewals by giving current members the tools and confidence to take action—making the renewal process simple, clear, and accessible.
We created a multichannel campaign including instructional videos, digital ads, and printed materials—all designed to guide members through renewal while reinforcing the value of staying covered.
CD: Jason Mihalakis/Jessica Schmelzer
AD: Daniel Williams/Cheryl Tronson
PM: Laura Posterick
D: Ali Feneis
V: Joshua Carlon/Peter Dronen
A short, easy-to-follow video that breaks down the renewal process step-by-step.
Animated digital ads that grab attention and encourage timely action.
Eye-catching posters placed in high-traffic areas to serve as helpful, in-the-moment reminders.
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