Mall of America

Mall of America asked us to create a campaign that would resonate with women ages 25 to 50. We developed a multi-channel approach, including billboards, digital and print ads, social media, and a dedicated website, with the tagline "Get your arms around it." The campaign aimed to make the vast mall feel manageable for every shopper, whether they were looking for boots, entertainment for kids, or a date night spot. Clever headlines and bold visuals reassured shoppers that the Mall of America was easy to navigate and full of discoveries. Social media ads were tailored for different age groups, while newspaper and magazine ads targeted middle-aged and fashion-forward audiences.