Level2 wanted to drive awareness and enrollment in their innovative Type 2 diabetes program, which pairs wearable technology with personalized clinical support to help members move toward remission.
We built a comprehensive, human-centered campaign designed to connect with members and make Level2’s life-changing promise feel real and attainable.
CD: Jason Mihalakis/Jessica Schmelzer
AD: Daniel Williams
D: Ali Feneis
V: Josh Carlon
We focused on real outcomes—how Level2 helps people move toward remission—using clear, encouraging language to build trust and connection.
Bold graphics paired with app and wearable tech imagery made it easy for members to quickly grasp the program’s benefits.
We blended product visuals with everyday moments to help members visualize how Level2 fits into their lives.
Bold colors and warm, authentic lifestyle photography reflected the empowerment and positivity at the heart of the program.
From engaging emails and social ads to event signage and video content, every touchpoint reinforced the same empowering message—remission is possible with the right tools and support.
A streamlined microsite provided clear, digestible information and encouraged enrollment with easy navigation and action steps.
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