Level2

Level2 wanted to raise awareness and drive enrollment in their innovative Type 2 diabetes program, combining wearable technology with personalized clinical support to help members work toward remission. We created a comprehensive, human-centered campaign that made Level2’s life-changing promise feel real and attainable. Using bold graphics, app and tech imagery, and clear, encouraging language, we showcased how the program helps members move toward remission. The campaign blended product visuals with everyday moments, using warm, authentic photography to reflect empowerment and positivity. From emails to social ads, event signage, and video content, each touchpoint reinforced the message that remission is possible with the right tools and support, leading to a streamlined microsite that encouraged easy enrollment.