“Advice to fit your life” Campaign
The new tagline, “Advice to fit your life,” positioned LifeWorks as a go-to resource for quick, reliable answers to life’s everyday questions and challenges.
Authentic, relatable photography reflected real-life situations and made the services feel personal and relevant.
Playful, useful merchandise acted as everyday touchpoints—keeping LifeWorks top of mind and within reach.
A series of office signage pieces reinforced wellness themes and reminded employees that LifeWorks offers support in many forms, across many life moments.
Employee Resource Website
The employee resource website was fully redesigned to be more visually engaging and intuitive, making it easier for users to find and use available services.
A thoughtful system of color and iconography helped users scan, navigate, and understand content quickly and confidently.
New resource pages were designed to be shareable and sticky—encouraging deeper engagement and making it easier for employees to refer others or return when they need support.