LifeWorks

LifeWorks’ campaign created a powerful connection between real-life challenges and the quick, reliable support employees can expect through the tagline “Advice to fit your life.” The bold visual of a flip clock reinforced this idea, symbolizing how fast and easy it is to access LifeWorks’ support in everyday moments. With a redesigned website, relatable photography, and engaging workplace signage, the campaign made LifeWorks’ services feel personal and timely, empowering employees to turn to them for help whenever life’s challenges arise.