Impax revitalized its brand identity with a refreshed logo, updated visual elements, and a suite of modern marketing materials designed to communicate its mission of accelerating sales success. The new brand strategy balanced trust and energy with vibrant blue tones, stable accents, and a dynamic arrow symbolizing forward momentum. The style guide, along with branded templates and versatile layouts for print and digital materials, ensured consistency and ease of use. Additionally, eye-catching social media graphics and a polished presentation deck helped boost digital presence and support sales and marketing efforts.
Agency: catchfire
CD: Jessica Schmelzer
AD: Daniel Williams
D: Ali Feneis
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