Impax set out to revitalize its brand identity and develop a cohesive set of marketing materials that clearly communicated its mission to accelerate sales success and drive measurable results.
We developed a comprehensive brand strategy that included a refreshed logo, an updated visual identity system, and a suite of modern collateral—all captured in a clear, easy-to-use style guide. Together, these tools help position Impax as a confident, credible partner committed to driving growth.
CD: Jason Mihalakis/Jessica Schmelzer
PM: Laura Posterick
AD: Daniel Williams
D: Ali Feneis
Design elements were intentionally selected to balance trust and energy.
A bold blue injects vibrancy, while complementary tones signal stability and professionalism.
The dynamic arrow symbolizes forward momentum, and a subtle gradient adds depth and visual interest.
Branded templates and tools were created to ensure consistency and ease of use. Versatile layouts for print and digital materials to support sales and marketing.
A clean, polished presentation deck for internal and external communications.
Eye-catching social media graphics to boost digital presence.
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