FindLaw set out to promote its business development tools to small law firms—specifically targeting busy attorneys who need reliable, always-on marketing support to grow their practices without distraction.
We launched an integrated campaign built around a clear message: “When you're working, we're working.” Together, these efforts worked to position FindLaw as a smart, strategic partner for firms ready to grow—on their terms, and on their time.
CD: Jason Mihalakis/Jessica Schmelzer
PM/VP: Laura Posterick
AD: Daniel Williams/Cheryl Tronson
D: Ali Feneis
V: Peter Dronen/Josh Carlon
This tagline positioned FindLaw as a tireless partner that supports legal practices around the clock—just like their clients expect them to.
Print ads in legal trade publications to reach lawyers where they stay informed.
Social media ads that reinforced the always-on message and drove traffic to FindLaw.
Direct mailers sent to law firm owners, delivering the message straight to their desks.
A tactile, interactive mailer that connected common client challenges with specific FindLaw solutions—creating an immediate sense of relevance.
Social media ads that reinforced the always-on message and drove traffic to FindLaw.
A dedicated microsite that showcased FindLaw’s full range of services, offered personalized insights, and captured high-intent leads.
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