FindLaw

FindLaw's campaign successfully connected its success to how lawyers operate by positioning itself as a tireless partner with the tagline “When you're working, we're working.” The campaign resonated with busy attorneys by emphasizing FindLaw's always-on marketing support, helping law firms grow without distraction. Print ads, social media, and direct mailers reinforced this message, while a tactile, interactive mailer highlighted specific solutions for common client challenges. The campaign built FindLaw's reputation as a reliable, strategic partner, offering personalized services to help law firms thrive on their own terms and time.