Food Chain Management Inc. (FCMI) successfully stood out from competitors by positioning itself as a fresh, data-driven solution to food safety. With a bold logo, vibrant colors, and confident messaging, FCMI established itself as a forward-thinking authority in food supply chain optimization. The overlapping circles in the logo symbolized the seamless flow of data and collaboration, while a clean, modern microsite educated potential clients and captured new leads. Custom iconography simplified complex concepts, helping FCMI stand out in a traditionally conservative industry.
Agency: catchfire
CD: Jessica Schmelzer
AD: Daniel Williams
D: Ali Feneis
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