Food Chain Management Inc. (FCMI) approached us to develop a brand identity that would position their new business as a trusted leader in using data-driven insights to improve efficiency and safety across the food supply chain.
We delivered a complete branding package—including logo design, messaging strategy, collateral, and a lead-generating website.
CD: Jason Mihalakis/Jessica Schmelzer
AD: Daniel Williams
D: Ali Feneis
Bold colors and confident messaging establish FCMI as a forward-thinking authority in food safety and supply chain optimization.
Overlapping circles in the logo symbolize the continuous flow of data and collaboration across functions.
Fresh, vibrant colors distinguish the brand in a traditionally conservative industry.
An engaging microsite introduced the brand, educated potential clients, and captured new business leads.
Custom iconography made complex concepts easier to understand at a glance.
A clean, modern business set completed the visual identity with professionalism and polish.
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