EssentiaCare

You betcha, EssentiaCare’s digital ad campaign nailed it by showcasing the solid partnership between UCare and Essentia Health. With local language, familiar references, and photos that could’ve been taken Up Nort, the campaign instantly connected with the Midwest audience. Throw in some playful “you betcha” messaging, and you’ve got a campaign that’s not just memorable but feels like a chat with a neighbor over a cup of coffee—pure Midwest nice.