Jessica Designs
Jessica Designs
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Engineered Materials Inc.

The ask

The solution

The solution

Engineered Materials Inc. (EMI) needed a brand identity that communicated their deep expertise in designing, manufacturing, and distributing industrial product solutions—while positioning them as a leader in innovation.

The solution

The solution

The solution

We created a bold, modern identity system that reflects EMI’s precision, reliability, and future-forward vision. The work included a refreshed visual identity, custom iconography, print collateral, and a streamlined website that simplifies the complex and underscores their innovative spirit.

The team

The solution

The team

CD: Jason Mihalakis/Jessica Schmelzer

AD: Daniel Williams

D: Ali Feneis

EMI Identity

A sleek, minimalist design reinforces EMI’s focus on technical excellence and modern product development.

A refined color palette featuring bold orange adds energy and confidence to the brand’s visual language.

Custom iconography simplifies complex ideas and improves navigation across platforms.

Curated photography highlights EMI’s cross-industry capabilities and commitment to cutting-edge design.

Messaging was crafted to express EMI’s value with clarity and confidence—positioning them as a trusted partner in innovation.

Materials photography was given an engaging treatment to showcase texture, quality, and purpose.

See more work on Instagram

© 2025 Jessica Schmelzer DeSIGN. All Rights Reserved.

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