Engineered Materials Inc. (EMI) needed a brand identity that communicated their deep expertise in designing, manufacturing, and distributing industrial product solutions—while positioning them as a leader in innovation.
We created a bold, modern identity system that reflects EMI’s precision, reliability, and future-forward vision. The work included a refreshed visual identity, custom iconography, print collateral, and a streamlined website that simplifies the complex and underscores their innovative spirit.
CD: Jason Mihalakis/Jessica Schmelzer
AD: Daniel Williams
D: Ali Feneis
A sleek, minimalist design reinforces EMI’s focus on technical excellence and modern product development.
A refined color palette featuring bold orange adds energy and confidence to the brand’s visual language.
Custom iconography simplifies complex ideas and improves navigation across platforms.
Curated photography highlights EMI’s cross-industry capabilities and commitment to cutting-edge design.
Messaging was crafted to express EMI’s value with clarity and confidence—positioning them as a trusted partner in innovation.
Materials photography was given an engaging treatment to showcase texture, quality, and purpose.
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