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ChiroCare

The ask

The solution

The solution

ChiroCare asked us to help plan, develop, and execute a fully integrated branding, communications, and marketing strategy.

The solution

The solution

The solution

We crafted a refreshed brand identity that elevates the perception of chiropractic care and positions the ChiroCare network as the leading provider of high-quality chiropractic services.

The team

The solution

The team

CD: Jason Mihalakis/Jessica Schmelzer

AD: Daniel Williams

D: Ali Feneis

ChiroCare Brand

The tagline “Healing is believing” was created to foster a trustworthy view of the profession while emphasizing results that speak for themselves.

A confident, calming color palette inspires trust and credibility.

A visible stamp of approval—signaling high standards and quality care.

"Healing is believing" Campaign

To build awareness and drive traffic, we produced fun and memorable TV and radio commercials that generated strong web engagement.

Ads reinforced the “Healing is believing” message across channels.

Photography showed the real-life benefits of chiropractic care.

See more work on Instagram

© 2025 Jessica Schmelzer DeSIGN. All Rights Reserved.

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