Bibliotheca

Bibliotheca asked us to refresh their identity with more color and joy, and we delivered with a vibrant new look a new promise of "innovation for all." We used bold shapes from their logo to create a unique visual identity, complemented by linear patterns that add depth and reinforce key messages. A fresh, vibrant color palette brings warmth and an inviting touch to the brand. We also redefined their style guide with updated iconography, photography and messaging. For the American Library Association (ALA) conference, we designed engaging ads and booth to attract librarians, spark hands-on interaction with their products, and boost brand visibility.