Jessica Designs
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Bibliotheca

The ask

The solution

The solution

Bibliotheca asked us to design an engaging booth experience for the American Library Association (ALA) conference. The goal: attract librarians, spark hands-on interaction with their products, and boost brand visibility at one of the industry's most important events.

The solution

The solution

The solution

We delivered a bold, modern booth experience that invited curiosity and connection—reflecting Bibliotheca’s forward-thinking identity.

The team

The solution

The team

CD: Jason Mihalakis/Jessica Schmelzer

AD: Cheryl Tronson

D: Ali Feneis

ALA Conference Experience

Clean lines and confident branding helped the space stand out in a crowded expo hall.

A simple, creative prompt invited librarians to share thoughts and ideas—turning the booth into a space for conversation.

Eye-catching tote bags doubled as an incentive and a memorable takeaway, ensuring the brand stayed visible throughout the event.

See more work on Instagram

© 2025 Jessica Schmelzer DeSIGN. All Rights Reserved.

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