Cloud Library UX/UI
We focused on designing a seamless, intuitive user interface that put the reading experience front and center. Book covers were featured more prominently, helping users visually explore the collection with ease, while streamlined navigation made it easier to browse, borrow, and read.
To support users along the way, we introduced helpful in-app hints that added clarity and significantly reduced the need for support requests.
Wherever possible, we replaced dense text with universally recognized icons and symbols, ensuring a more inclusive experience for users of all ages and abilities.
Strategic visual cues—like highlights, color treatments, and micro-interactions—were added to draw attention to key actions and information, guiding users intuitively through the app.
The app icon also received a modern refresh, aligning with the updated UI and reinforcing the brand’s commitment to a better digital reading experience.
Patron Awareness Materials
Window clings and posters with bold visuals and clever messaging captured attention in physical library spaces, sparking curiosity and boosting patron engagement.
Colorful, witty bookmarks served as everyday reminders—tucked into borrowed books and spreading the word with every turn of the page.
Shelf talkers helped increase in-the-moment awareness, guiding users directly to digital borrowing options while they browsed physical collections.
Sales Materials
On the marketing side, targeted ads for librarians focused on the app’s ease of use, accessibility, and modern design—positioning it as a smart solution for evolving library needs.
And to support lead generation, we created bold, scroll-stopping social ads that grabbed the attention of decision-makers and helped drive interest and inquiries.