3M Cloud Library

3M modernized its Cloud Library ebook lending system by redesigning the UX/UI to make borrowing ebooks more intuitive and accessible. The new user interface highlighted book covers and streamlined navigation, making it easier for patrons to browse, borrow and read. In-app hints and clear icons reduced support requests and created a more inclusive experience. To build awareness, 3M launched branded marketing materials, including bold window clings, posters, and colorful bookmarks, capturing attention in libraries and boosting patron engagement. Targeted ads for librarians emphasized the app’s modern design and ease of use, while social ads helped generate interest and drive inquiries.